Dating in 2015 — How Zoosk is Revolutionizing online dating sites with “Behavioral Matchmaking”

The 411: because of its Behavioral Matchmaking technology, Photo Verification tool and several some other original characteristics, Zoosk has started to become the leading website and app that can help men and women get wise about internet local cougar dating

Internet dating is tense adequate and never have to fill out a thorough form that asks everyone and their mother the exact same concerns.

Can you imagine there’s no correct account you? Let’s say you create an error? Can you imagine you replace your head as time goes by? Speak about stress.

With Zoosk, there’s no 20 Questions-like online game — just a customized relationship experience that will help you see anyone and/or relationship that’s perfect for you.

Utilizing their distinctive behavioural MatchmakingTM formula, Zoosk pairs customers with similar singles according to their own on-site behavior and choices. Hate cigarette smokers? Say no to five cigarette smokers, and you will not be coordinated with one once more. It is that facile.

And with over 33 million people much more than 80 nations (and of course it is translated into 25 dialects, is actually the #1 grossing internet dating app from inside the application Store and contains a lot more than 14 million fans on myspace and Twitter), Zoosk is clearly a leader in room.

We talked with David Pedersen, Senior management of Communications, to get an inside go through the history of Zoosk, the innovative technologies behind the business, its influence on the internet dating sector and more.

The determination behind Zoosk

Zoosk was a forward-thinking company prior to its behavioural Matchmaking engine.

Based in 2007, Zoosk will be the creation of Shayan Zadeh and Alex Mehr. Just as sick and tired of online dating sites, Mehr, who had been working as a legitimate rocket researcher for NASA, and Zadeh, who had been helping Microsoft, decided to blend their own forces to produce a dating platform that does not have a one-size-fits-all model.

“They wanted to bring innovation and dating collectively to make the dating experience more streamlined and easy to use,” Pedersen stated.

Initial initiating as a Twitter application, subsequently a dating website then a cellular application, the Zoosk staff features usually put creativity therefore the consumers very first, and so they continue doing that to this day because of the launch of the application on Android use.

“It is us making sure that we have been placing our very own app in which people are likely to be using it,” he mentioned.

After Zadeh and Mehr stepped down in belated 2014, Kelly Steckelberg, Zoosk’s CFO and COO, took over as Chief Executive Officer and then causes with the same love as Zadeh and Mehr had.

Always one-step ahead

Besides being able to send messages, view users of people that’ve seen the profile to make introductions with SmartPick™, probably the most impressive feature of Zoosk is the picture Verification instrument, which not any other dating internet site provides.

One of the largest fears online daters have actually is satisfying a match in true to life merely to discover the truth he does not appear like their particular profile photo. Because of this image authentication service, people can rest easy they won’t get catfished.

All they must carry out is download the Zoosk app and simply take a seven-second video clip of by themselves. A Zoosk moderator will likely then examine the video clip to images regarding the owner’s profile and viola — we’ve got a real person.

Since the August 2014 release, Zoosk provides verified over 2 million images.

“a greatest problems, and I also believe every internet dating organization provides this issue as well, is safety. Picture Verification is a feature we founded being protect the security of your members,” Pedersen said. “We are performing whenever we are able to to the office toward reducing catfishing on the web site.”

The customized knowledge you have been searching for

Not only does the Zoosk team set 100+ percent inside characteristics they have, nonetheless they in addition commit by themselves to actually paying attention to their clients’ concerns and adapting those attributes so that you can boost everyone’s knowledge.

Zoosk does not want as like cookie cutter dating sites on the market that appear to pop-up each week, and one other way the organization establishes it self aside is by using pressure off internet dating and helping you achieve the aim you desire, whether that’s matrimony or perhaps not.

“truly I think these niche online dating sites, ones which are simply catering to a tiny, confined some population group, don’t have a great deal enduring possible,” Pedersen mentioned. “We think we are undertaking the task when we produce one time, two times, three times, five times, wedding, young ones — any iteration of that is united states connecting people. You want to make certain people are experiencing the knowledge and not therefore 100 % concerned about the outcome.”

Zoosk has accomplished a great deal prior to now eight many years, nevertheless the future looks equally upbeat.

Pedersen mentioned they will stay producing innovative services improving their own knowledge, keeping by themselves at the forefront of innovation.

“any moment something is originating completely that folks tend to be worked up about, we wish to ensure we are here and this we’re inside,” the guy said. “we are actually concerned with producing our very own item as smooth of a personal experience as is possible for people.”

To learn more about Zoosk and its own Behavioral Matchmaking innovation, visit The app can also be on Amazon, Bing Play while the application shop.