Preferable over others: Blue Nile™ has an Online assortment of beautiful Engagement Rings & jewellery

The Short variation: choosing a wedding ring is a weighty task, however some cutting-edge methods might help buyers set things right initially. Blue Nile, the entire world’s biggest internet based merchant of expensive jewelry, features helped much more than 500,000 marriage proposals since 1999. Their diamond collection and educational material focus on novice consumers trying to impress their own considerable other individuals with sparkly pieces of precious jewelry. Blue Nile guarantees quality craftsmanship within supply of over 150,000 diamonds as well as other gemstones. You’ll be able to construct your very own band utilizing their entertaining tools to search for the cut, color, clearness, design, setting, and rate you want. Next time you are contemplating proposing or giving a romantic present to special someone, you’ll be able to search Blue Nile for stunning jewellery at an affordable price.


In 1998, Mark Vadon ended up being on a purpose to find the perfect engagement ring for their girlfriend — the only issue had been he did not know any single thing about expensive diamonds. He moved into a jewelry shop and very quickly discovered himself feeling doubtful about the staff members and their blasé guidance. The guy described two rings that seemed the same as him and questioned exactly why there was a $5,000 rate difference between them.

The sales clerk smiled and said just what mattered significantly more than the cost had been how ring made him feel. To Mark’s analytical head, it was ludicrous. The guy moved out of the shop empty-handed and exasperated, but he was in addition determined for more information on wedding bands so the guy could realize what he was purchasing.

Mark, a Stanford-educated numbers cruncher, contacted his ring-buying choice as he would an investigation project and moved on the internet attain all insights. The guy came upon a site labeled as Web Diamonds, a retailer that provided educational descriptions and directed lessons about expensive diamonds to supplement their particular jewelry collection.

Using this reference, Mark believed confident when purchasing an outstanding band online — for thousands less than the rings he had observed at store.

He had been thus used through this consumer-friendly knowledge which he had gotten in contact with the site’s proprietor, Doug Williams, to talk about buying the business. They drew up terms on a napkin over lunch. By spring of 1999, Mark had raised over $6 million, adequate to dominate online Diamonds, that he renamed Blue Nile. Nowadays, the internet site may be the largest on line store of licensed expensive diamonds and fine jewelry, nevertheless they however prioritize buyer training most of all.

“Education could be the central source of our organization,” commented Josh Holland, Director of Brand Experience. “we now have a customers-first mentality.”

If you love it and want to put a band about it, you can trust Blue Nile to make the process simpler by giving clear details, qualified advice, and lots and lots of independently-graded diamonds. The web site’s sufficient methods stroll clients through the crucial traits of a diamond and gives easy-to-use methods to narrow down your hunt for a stunning piece of jewellery.

“We try to guide people to result in the very best purchase that’s right for them,” Josh told united states. “We help clients find the right mixture off characteristics to increase their unique budget and obtain  an attractive diamond.”

Over 150,000 expensive diamonds Customizable towards resources & Taste

Any impressive offer starts with the diamond. It’s not possible to get upon one leg with any old ring-in the hand. With an inventory in excess of 150,000 diamonds, Blue Nile provides consumers no conclusion of engaging selections. Relating to Josh, about 70per cent of Blue Nile’s profits is inspired by wedding bands.

Website enables partners to create their own bands from deciding on the diamond to determining the environment. 1st, might use easy slider resources to select the best form, price, carat, cut, tone, and quality of the diamond. Then, you’ll select a setting, sorting by color, price, design, or fashion designer, to counterbalance the diamond. On Blue Nile, it takes a few minutes to build a unique design.

Whether you’re enamored of the sheen of gold or drawn to platinum’s toughness, Blue Nile can help you narrow down many choices into one customized ring.

Acquiring interested is actually a once-in-a-lifetime method of event, so many people buying engagement bands are beginners, unsure of the things they’re looking for and modern to band buying. Blue Nile’s group has the experience to teach first-timers how to locate the engagement ring that matches just right.

Accessible, transparent, and useful, this precious jewelry store doesn’t force clients into buying such a thing outside their methods. Because Blue Nile operates as an on-line shop, they’ve got dramatically less overhead and can supply top quality expensive diamonds at a portion of the cost you’ll find in a conventional jewellery store.

In addition to an independently-graded GIA report, a number of item photos reveal online buyers what their precious jewelry will like out of every possible position. Plus, your website provides a 360-degree movie view of any diamond through the Diamond Visualization appliance. Utilizing higher level technologies, Blue Nile magnifies the diamond and rotates the image so clients can easily see every information.

“obtain an alternative feeling of exactly what the diamond appears to be, together with visual is actually spectacular,” Josh told united states. “since it is so magnified that it is better still than holding it inside hand.”

Skilled Jewelers Educate You on Smart Ring-Buying Practices

The knowledge section on Blue Nile’s site encourages that be an expert in diamonds. Their unique detailed precious jewelry courses cover many techniques from discovering the (or your lover’s) ring dimensions to choosing the diamond faculties foremost for your requirements. You can learn a lot more about metals, gemstones, pearls, wedding rings, also jewellery at the same time.

“actually just a little bit of investigation may go a considerable ways,” Josh stated. By understanding what makes a diamond basically pricey, buyers can focus on what they need inside their jewellery and conserve money through better purchasing.

“My personal fiancé and I also performed plenty of analysis, and it all paid whenever we watched the ring. Blue Nile is truly fantastic!” — Manjari, a satisfied customer from Irving, Texas

Blue Nile supplies detailed methods so first-timers make well informed choices about their diamond’s carat, understanding, tone, along with other facets. The expert staff fails on percentage and honestly tries to support complimentary buying tips. When it comes to diamond carat weight, as an instance, their experts suggest “to maximize your financial allowance, consider buying a diamond this is certainly somewhat below your own perfect carat fat.”

Team members after all amounts of the business typically just take a personal interest in consumers. “certainly one of my favorite tales,” Josh informed you, “is our jewelers write down the name from the customer for the ring they’re focusing on so it is not just a ring in their eyes.”

Every plan & warranty throws the client’s Needs First

Oftentimes, purchasing a diamond indicates producing a lifelong devotion, so it is important to choose a dependable store to be sure the correct fit. Blue Nile guarantees pleasure through a lot of customer-first guidelines. For example, the company makes a 30-day money-back promise on returns regarding their jewellery.

“high quality and craftsmanship is paramount to us,” Josh stated. “We make certain that the ring is exactly best earlier is out the entranceway, and now we stand behind that really work with a no-questions-asked return policy.”

Blue Nile provides complimentary resizings and cleanings throughout first 12 months after purchasing a customized engagement ring. Plus, consumers enjoy an eternity diamond improvement program as long as they previously desire to change their particular diamond with a newer, higher priced diamond.

If you want to in fact see Blue Nile’s jewellery yourself, available a webroom area close by. To get across the nation, customers can check with knowledgeable jewelers as well as manage Blue Nile’s jewellery. The webroom’s jewellery is for display merely, but you need to use their unique iPad to place your order, if you want. Blue Nile’s real areas tend to be a no-pressure atmosphere in which browsers tend to be thank you for visiting glance at and feel their jewelry.

“There’s little danger,” Josh revealed. “we understand the intrinsic value of exactly what the jewelry can mean to a person, and that is a responsibility we simply take exceedingly seriously.”

Unlike most jewellery retailers, Blue Nile promotes evaluation purchasing. Actually, they suggest accessing their internet site on your own mobile device while in a jewelry shop so you’re able to do a side-by-side assessment of costs in real time. This empowers you to get ideal price in-store an internet-based.

Per Blue Nile’s Price fit warranty, “if you will find a similar GIA-graded diamond at a lesser price,” they will complement the cost. Only contact 1-888-565-7641 to make your state free-of-charge. With uncompromising workmanship and unbeatable rates, Blue Nile ensures fulfillment on every purchase.

Blue Nile: assisting you to discover your own Diamond for the Rough

We’ve all heard diamonds are a girl’s closest friend, but, for several you fellas online, diamonds maybe your pal, too, invest the committed to appreciate why is all of them glow. Blue Nile Founder Mark Vadon realized directly how intimidating it may be to pick out a wedding ring. So, he established a simpler method to inform individual about diamond prices, and now you can purchase your selected ring online for a fraction of the fee.

Meant to final, Blue Nile offers reasonably priced and strikingly gorgeous expensive diamonds in a variety of shades, slices, and styles. From one-of-a-kind engagement bands to elegant romantic days celebration pendants, their own comprehensive collection of precious jewelry includes worth towards special moments.

Blue Nile backs the quality of their unique diamonds with customer-first plans and advanced level custom tools. If you wish to show anyone you love exactly how much the person methods to you, buying a diamond, pearl, or gem stone can certainly do the trick. Making use of Blue Nile’s buying tips, involved partners can learn how to spend less on their unique involvement or marriage rings so they really do have more to blow on the honeymoon!

“you can acquire an engagement ring in a far more modern-day method through Blue Nile. You don’t need to do so the old method any longer,” Josh stated. “we wish to show visitors to get like specialists, making use of all of our instructions attain the purchase price they really want without decreasing high quality.”